5 Reasons to Use Newsletters

You may have never heard of Dan Kennedy, but he knows his marketing. He's written ad copy for more than 30 years, and there is a reason that companies pay him more than $18,000 per day for a consultation. He knows what he's talking about, and he delivers results. When it comes to marketing, Dan says "My single biggest recommendation is the use of a monthly customer newsletter. Nothing, and I mean nothing, maintains your fence better."

His former partner, Bill Glazer, says "Who should be sending out newsletters to their customers, clients, patients, and prospects? The answer is everybody!! That’s right; there is not a business on the planet that couldn’t benefit BIG TIME with a monthly company newsletter. There is no better way to develop a relationship with people than sending out a properly written newsletter..."

1. Newsletters Help You Keep Your Clients

You work hard to form relationships with your patients, and with your clients. This relationship is a teacher-pupil one (or, maybe more appropriately, a mentor-mentee). Your clients look to you for knowledge and guidance. Using email to deliver useful content furthers that expectation. And keeping them informed and involved in your practice events strengthens that bond on a deeper, more personal level. Engaged clients are likely to visit more often, and spend more. They are also more likely to refer their friends to your practice.

2. Newsletters Help You Get New Clients

Newsletters are easy for your clients to share with their friends. This is even more true with email newsletters, or “e-newsletters,” than with conventional newsletters. When they read something that is interesting, they are inclined to forward your e-newsletter, usually with a note that says “Check this out! Did you know this?” Newsletters are a great way to facilitate referrals!

There are several other ways you can use newsletters to get new clients:

Do you provide services for a local rescue group? Ask them to send your newsletter along to all of their members.

You can make copies available to your local chamber of commerce.

Do you recommend a specific groomer, or have a relationship with an outside boarding kennel? Make sure they have copies of your most recent newsletter, too.

3. Newsletters Help Build Your Credibility and Reputation

Your newsletter is a publication, like an article in the newspaper. It contains valuable, useful information. Your clients are used to getting good information from you, once a year (maybe) in the exam room. Regular email contact further enhances this, and increases your role as pet health information provider. If clients see you and your office as accessible, perhaps they will call you, instead of the breeder, or "Dr. Google."

4. Newsletters Help Differentiate You

Every practice examines, vaccinates and performs routine surgery and dentistry. Everyone takes radiographs (digital or not is another subject).

However, very few practices are actually sending monthly newsletters. So, the practices that are actually doing this tend to stand out in their clients’ minds. “Our last practice didn’t care this much…” they think to themselves, “these folks really know what they are doing.”

5. Newsletter Content Can Be Re-Purposed, or “Re-Imagined”

You’ve got great information in your articles, so why restrict that to your newsletter? These articles also make excellent blog posts, or an addition to the “articles” page of your website. As you may have heard, “Content is King,” and adding good, informative content helps your reader (the search engines like it, too). Add links to your blog or articles on Facebook, and/or Tweet them. Pet of the Month? Tweet that photo with Twitter or Twitpic. An entire online content creation system (and you thought it was just a newsletter)! Discover more ways to improve your newsletter here.

So why don't you already send newsletters?

Because it's a pain in the neck! Who has time to mess with email lists, HTML coding, creating content, devising a layout...

No wonder so few veterinarians actually send out a monthly newsletter on a monthly basis. Many of us send out our "monthly" newsletters on a quarterly basis,  when we do it at all.

I can help you change that! I have been a licensed veterinarian for more than 19 years, so you can trust the content (and you get a copy well in advance of your clients, so don't worry about that). I'll take care of everything - the email list, the newsletter layout, the content... you just supply the logo and some other preferences, as well as any ongoing monthly content you'd like me to include, and it's done!

Ready to start bonding clients to your practice?

☑ YES, Please start our FREE trial!

You've probably got questions, and some concerns. Advertising? Selling your list? Canceling a subscription? If you don't see the answers on the Frequently Asked Questions page, please contact me with your question. Or, even faster, phone me directly at 214-537-5579. I'll be glad to answer your questions.